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Virtue Capital Group is a fundamental investment manager allocating capital across private and public market opportunities.

The firm is currently at capacity and is not accepting outside capital. Consulting engagements are considered on a selective basis.

INVESTMENT PHILOSOPHY

In public equities, we manage with a patient and concentrated ownership style. We hold a small number of durable businesses whose advantages compound over time, and we judge them on their destination rather than the noise along the way. Our work rests, above all, on the accuracy of valuation and our prediction of intrinsic value.

Across the broader portfolio, we pair the liquidity of public markets with meaningful private ownership. When we hold private assets, in contrast to our public strategy, we prefer to have the capability to both operate and to influence.  Our roots are firmly in the value-oriented Midwest, and we are simply looking for opportunities to continue buying dollars for fifty cents.

The Virtue Investment Framework: 10 Core Disciplines

A routinely updated list of impactful investing ideas gathered over the years. These ideas are rarely Virtue's. Each is credited to its original speaker, while some are drawn from our members.

I

Do not lose money.

II

Invert, always invert.

III

Nothing comes from nothing.

IV

Take a simple idea and take it very seriously.

V

The ABCs of business decay are arrogance, bureaucracy, and complacency.

VI

Surviving on averages is a useless concept.

VII

Uncertainty is a fundamental law of investing.

VIII

A focused dropping of continuous water can drill a hole in a rock.

IX

No problems = no profit.  It is easiest to plan for your problems.

X

Wanting it all keeps you from having anything, while wanting it now keeps you from having it.

Portfolio & Affiliates

(coming soon 2027)
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